ALROBA

ALROBA GmbH

Transport & Umzüge

For Zurich-based logistics and courier company ALROBA Transport & Umzüge GmbH, I developed a comprehensive brand identity, messaging framework, fleet design, and digital conversion interface.

The work was created to move beyond generic courier conventions and express the company’s strengths in same-day express transit, high-value freight, and specialised relocation services. A focused Swiss-inspired design system combines industrial typography, a restrained navy and charcoal palette, clear messaging, and route-based graphic elements to communicate punctuality, precision, and operational accountability across physical and digital touchpoints.

My role

• Brand strategy and positioning
• Messaging framework
• Art direction and visual concept
• Brand identity development
• Colour and typography system
• Fleet and vehicle design
• Brand guideline design
• Website UX and UI design
• Front-end development using HTML and CSS
• Imagery and visual direction
• Bilingual brand communication in German and English

• Logo
• Graphics
• Identity
• Print

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